After you find your target audience, you should develop your logo/identity to match your product and your target audience. Blue and purple may be your favorite colors, but it may be doing your product a disservice. Your slogans, tags, packaging, advertisements and visual communication should always be clear and concise! The audience should know what your selling, why they need your product, why they should buy from you, and how much you are charging for this service. A strong message is your product’s best attribute!
After you have set up your branded message, plaster it all over online and in print! Regardless, word of mouth will always be your best advertising! Encourage your fan-sites to share your message with all of their friends and you can go Viral!
Contact Carolina Blue Design Group if you need help developing your brand and identity. We can give you the direction you need to succeed in YOUR marketplace. Partner with us and let us help you…